Dubai is back with its annual city-wide summer festival. Bigger and brighter than before, the Dubai Summer Surprises 2020 has officially started and is now offering everyone a huge sales, retail experiences, entertainment, and events. 9th July to 29th August is confirmed as the Dubai Summer Surprises 2020 dates. The 23rd edition of this famous summer festival offers a lot of surprises and activities to keep the whole family entertained.

Organized by the Dubai Festivals and Retail Establishment, DSS 2020 is packed with endless excitement and surprises as different shopping centres, including malls in Jumeirah will participate in the festival that will last for 51 days. Furthermore, the festival will also offer chances to win prizes, family fun, new experiences and entertainment to create a memorable summer season.

Highlights Of Dubai Summer Surprises 2020

1. 51 Days Sale: The DSS will be giving customers up to 75% discount on popular brands across different malls in Dubai for straight 51 days.
2. Deal Of The Day (DOTD): Those who are looking for big discounts have the chance of getting incredible shopping deals every day of the DSS 2020. Shoppers should keep a constant check on the DSS website and social media pages as the deals will only be revealed 24 hours prior to its availability.
3. 12 Hour Sale: If you’ve been to Dubai before, you probably know that shopping in Dubai is almost synonymous with the word “sale”. The DSS will start with a 12-hour sale (from 12 noon to midnight) on 25th June, the first day of the shopping festival. Participating retail outlets will offer 25% to 90% discounts along with other surprises to set the momentum of the festival.
4. Weekend Destination: Every weekend, one selected mall will offer additional surprises and entertainment for that whole weekend with extended opening hours (till 2 AM every Friday).
5. Final Weekend Sale: The DSS 2020 will end with another surprise! To celebrate the 51 days of sales and promotions, the DSS will culminate with a Final Weekend Sale featuring the last bits of all promotional offers and price cuts.

During the DSS, be prepared to be surprised. Huge discounts in different shopping malls like the Mercato Mall astonishes and delights shoppers, both residents and tourists with discounts across all categories of consumer durables, luxury items, and consumer goods.

Are you ready for these exciting experiences at the Dubai Summer Surprises 2020? Head over and experience Dubai Summer Surprises at Mercato Mall. You’ll certainly come back for more!