Pull & Bear

The concept of Pull & Bear is based around its customers, a new generation of urban young people from 14 to 28. For them, Pull & Bear is not just a store anymore. In Mercato, the wide range of Pull & Bear clothes, accessories and cosmetics is complemented by a number of added services in order to make the shop, its range of clothing and the brand as a whole, blend into a whole way of life. The success of this strategy is evident from the fact that Pull & Bear has opened over 260 shops in just 11 years on the main streets and shopping centers in 15 countries.