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The PrivilegePLUS Loyalty Program is going digital!

We’ve been working hard on a new mobile app for the PrivilegePLUS Loyalty
Program to make it easier for our members.

We aim to launch the app within the next couple of months, aiming towards the
release mid-March 2024.

Starting today, you can find the PrivilegePLUS Loyalty Program app
in App Store and Google Play, which is currently in testing mode.
The app will be available for download from March 1, 2024,
allowing you to explore its features during this initial stage.

ENTER THE MALL PROMOTIONS AT YOUR FINGERTIPS!

For a smoother transition, if you are an existing PrivilegePLUS member we'll import your personal profile data to simplify your registration. You'll need to validate your details through email or SMS instructions sent to you.

Please ensure to follow the guidance in these messages. We'll use the original sign-up email address for data migration. If you've changed your email address, you'll need to complete the full registration process.

You'll receive a notice about the app's launch days. After that, you have 90 days to download the PrivilegePLUS Loyalty Program app for ongoing access.

Any physical or digital PrivilegePLUS cards will stop working 90 days after the app is released.

To keep enjoying discounts at your favorite stores, please download the PrivilegePLUS Loyalty Program app.

Meanwhile, we'll keep the PrivilegePLUS Loyalty Program running without points accumulation, as we did in 2023.

The new app lets you manage your points and automatically enters you into various mall promotion prize draws, like the Dubai Shopping Festival and Dubai Summer Surprises, when you scan your PrivilegePLUS ID.

TO KNOW DURING THE TRANSITION TO OUR PRIVILEGE PLUSE ALL YOU NEED MOBILE APP

IMPORTANT NOTE:

1.During the 90-day transition period after the PrivilegePLUS Loyalty Program app is

launched, the current system won’t be supported by the necessary hardware to

capture and track points unless you download the app.

2.Throughout the 90-day transition period and until you download and register your

membership on the PrivilegePLUS Loyalty Program Mobile App, all transactions

will continue to occur at Mercato & Town Centre Customer Service Desks.

3.Until you download and manage your membership through the PrivilegePLUS Loyalty Program app, allowing you to control your points and choose draws for redemption, we’ll maintain the current system. For every AED 200 spent, you earn one raffle

entry during the 90-day transition period. Any excess points beyond this ratio will be

stored in the app once downloaded and registered successfully.

GET TO KNOW ABOUT PRIVILEGEPLUS MEMBER DISCOUNTS & SHOP & WIN MONTHLY DRAW